Julianne Banares
Julianne Banares
Learning as I go. Creating as I grow.
Each project here tells part of my story, from content that went viral to campaigns that built community. I’ve worked across student-led initiatives, real-world marketing roles, and creator collaborations that challenged me to think deeper, connect better, and show up with intention. Whether it’s strategy, storytelling, or social media, this portfolio is a reflection of the work I love and the kind of marketer I’m becoming.
Building My TikTok Brand
I grew my TikTok to over 550K followers by jumping on trends early, but always putting my own spin on them. My content was a mix of what made me laugh, what made me feel good, and what I genuinely loved, from beauty and fashion to funny takes on everyday moments. Along the way, I learned how to hook attention, build trust, and speak to people in a way that sticks.
Braces removal countdown 🦷
Total Likes
18.7M
Beauty vids 💄
And the most important part is I had so much fun along the way!
Fashion inspiration pics 📸
Transforming CBCA into a Recognisable Campus Voice
Grew CBCA’s Instagram into one of the most recognised club accounts at Curtin University.
In early 2024, I joined the Curtin Business and Commerce Association (CBCA) because I wanted to be more involved on campus. I was craving connection, growth, and a space where I could actually contribute something meaningful. CBCA stood for inclusion and support, everything I wanted to be part of. I didn’t just want to join the club. I wanted to help build it.
As Marketing Coordinator, I worked alongside the team to bring CBCA to life online. I was lucky enough to be trusted with the club’s Instagram and TikTok, which quickly became a playground for creativity. Being Gen Z and constantly on my phone turned out to be an advantage (can you believe it?) I understood what content students actually wanted to see, and how to make it feel real.
We started creating interview-style Reels on campus, asking random students funny or relatable questions and editing them in CapCut to match what we knew would resonate with Curtin audiences. We also used Canva to create majority of our fun designs! The content felt personal, light, and made people feel like they were part of something. That’s when we started seeing real engagement. Our Instagram went from 250 followers to over 980, and the DMs were suddenly filled with people wanting to join or collaborate.
Check out one one of our interviews! 😜
Now, as Vice President, I still stay close to the marketing side but from a bigger-picture lens. I’m the strategist behind our campaigns, the one connecting the dots between content, events, and how the brand feels. One of my proudest moments was our “Brewing Connections” campaign, which sold over 100 tickets, selling out and received amazing feedback from students who said it was one of the most enjoyable and genuinely valuable networking events they’d been to. That’s when it hit me; this wasn’t just content anymore.
